Join us for a conversation with Lameng Bei, Head of Studio at DramaBox and Austin Herring, Founder and CEO of Snow Story Productions, as they offer a behind-the-scenes look at how the vertical content industry operates from top down.
As early builders of the U.S. vertical market, they have helped shape production standards, talent pipelines, and large-scale storytelling systems that power today’s vertical platforms.Drawing from their experience leading studios, producing dozens of series at scale and setting creative and operational benchmarks, they will discuss how careers are formed in the vertical space. From creative roles to leadership positions, we’ll explore what skills, mindsets, and pathways matter most for those looking to work in this rapidly expanding sector.
Lameng Bei
DramaBox
About Lameng Bing:
Lameng (Beila) Bei is Head of Studio (New York) at DramaBox, leading the New York studio’s strategy and operations—setting creative and production standards, building talent systems, strengthening production governance, and driving consistent delivery from development through post. An early builder of the U.S. vertical drama industry, she built the New York division from the ground up and helped raise and institutionalize East Coast production quality through rigorous standards and repeatable systems. Her early breakout helped propel the werewolf wave in North America’s vertical market. Beila holds an MFA in Film from USC.
Austin Herring
Snow Story Productions
About Austin Herring:
Austin Herring is the founder and CEO of Snow Story Productions and a leading force in the world of Vertical film. Through Snow Story, Austin has contributed to the creation of more than 60 vertical series in the last two years.
Building on a history of award winning commercials for clients like Disney, Facebook, Walmart, and Pizza Hut, Snow Story brings a level of quality and professionalism to the Vertical industry that has raised the bar for storytelling and production value and continues to shape the format.
IMPORTANT DETAILS:
This panel will take place virtually over ZOOM. Ticket purchasers will receive a ZOOM link to this panel 2 hours before the published start time. If you don’t already have the ZOOM app, please make sure to download on your device before the panel start time.
If you purchase an All-Access Pass for our February Festival events prior to the date of this panel, you will also receive admission to this virtual panel, included as part of your pass.
If you are a current Annual Member of NFMLA, please email info@nfmla.org to receive a complimentary ticket to this panel. If you are not an Annual Member of NFMLA and would like to join, you can become a member here.
