Getting into a film festival is a major achievement, but what you do next can define your momentum! This conversation explores how filmmakers can use PR and publicity to build buzz, attract media attention, and turn a festival screening into meaningful industry opportunities.
Publicist Johanna Calderón-Dakin will share insider tips on how to increase visibility, position your film, and make valuable connections so your project continues to open doors long after the credits roll.
Johanna Calderón-Dakin
Communications Strategist
About Johanna Calderón-Dakin:
Johanna Calderón-Dakin is a communications strategist specializing in the entertainment and creative industries, with extensive experience supporting independent film campaigns, festival premieres, and cultural institutions.
She has developed and executed communications strategies for films including AMERICAN AGITATORS, DIEGO, THE ANTIDOTE, ROADS OF FIRE, RUMBA NIGHTS and WANNABE guiding projects from festival launch through audience positioning and distribution visibility.
Her broader client portfolio includes Airbnb, the American Film Institute, COLCOA French Film Festival, Hola Mexico Film Festival, BRAVO Film Festival, Guadalajara Film Festival, Poppy Jasper International Film Festival, the Latino Film Institute, LALIFF, NALA Films, Saatchi & Saatchi LA, SABEResPODER, Italy Filming in Los Angeles, the Santa Fe International Film Festival, Telemundo Corporate, FUSE TV, and the San Sebastián International Film Festival.
Johanna’s work focuses on shaping narrative, building strategic visibility, and positioning filmmakers and institutions within the broader cultural and industry conversation. She maintains strong relationships with top-tier trades, entertainment press, and international media across the U.S., Mexico, Spain, and key global markets
IMPORTANT DETAILS:
This panel will take place virtually over ZOOM. Ticket purchasers will receive a ZOOM link to this panel 2 hours before the published start time. If you don’t already have the ZOOM app, please make sure to download on your device before the panel start time.
If you purchase an All-Access Pass for our April Festival events prior to the date of this panel, you will also receive admission to this virtual panel, included as part of your pass.
If you are a current Annual Member of NFMLA, please email info@nfmla.org to receive a complimentary ticket to this panel. If you are not an Annual Member of NFMLA and would like to join, you can become a member here.
