NFMLA Panel | Management and Representation with Talitha Watkins, Head of ColorCreative

February 18, 2022 03:00pm PST - 04:30pm PST

Join NewFilmmakers Los Angeles (NFMLA) for a conversation with Talitha Watkins, President and Head of ColorCreative, a management and production company founded by Issa Rae (creator and star of Insecure) and producer Deniese Davis. Talitha will discuss management and representation in the film and television industry, ColorCreative’s focus on representation, career-building, and production for women and creators of color, as well as her career and experience in the industry.

About Talitha Watkins

Talitha Watkins is President and Head of ColorCreative Management – a management and production company. ColorCreative was founded by Issa Rae and Deniese Davis with the mission of delivering women and people-of-color creators best-in-class representation to build career-defining brands through ownership, commercial success, artistic fulfillment, and visibility amongst the multicultural community and industry at large.

Formerly a Motion Picture Agent and Cultural Executive at leading entertainment and sports agency Creative Artists Agency (CAA). Watkins is based in Los Angeles and represents producers, writers, directors and actors. In addition, Watkins helps build out CAA’s multicultural business and capabilities including the multicultural leadership event CAAAmplify.

Previous to CAA, Watkins spent seven years as Vice President of Multicultural Marketing at Universal Pictures, where she worked across all marketing divisions, including publicity, media, digital, creative, research, and partnerships, to maximize the studio’s outreach efforts to African American audiences. While at Universal, she worked on numerous films, including the multicultural blockbusters FAST & FURIOUS 6, FURIOUS 7, and the record-breaking STRAIGHT OUTTA COMPTON. She was also instrumental in supporting the success of African American films, such as the box-office hits THE BEST MAN HOLIDAY and RIDE ALONG.

Prior to Universal Pictures, Watkins was an Assistant General Manager with Telepictures Productions, Inc. and oversaw operations, sales, and marketing for five female-focused digital properties in the Warner Bros. portfolio, including,, and, as well as worked in a development capacity for

Watkins is a board member of the WIF, Saturday Morning, and Made in Her Image organizations.

Watkins received her B.B.A. in Marketing from the Fox School of Business at Temple University. She lives in Los Angeles with her daughter, Selah.